Decorarte, a non-agricultural cooperative, and the only one of its kind in Cuba, dedicated to the production of toys, graphics, decoration and interior design, will be present at the Havana International Fair, FIHAV 2019 as an exhibitor.
According to a press release from the presidency of the cooperative, the appointment is the first time that a Cuban non-state entity attends to FIHAV.
During the activities of FIHAV 2019, Decorarte and the German company PROFÜMED will sign a contract for the global distribution of the children’s brand Gabi & Sofi, created and commercialized by the Cuban entity, which will allow the insertion of a 100% Cuban product in the market world of articles for children, generating an impact and recognition towards Cuba in this sector.
The contract between the Cuban non-state entity and the German company also contemplates the transfer of design and know-how of the products of the Kreativa cellulose toy brand, owned by PROFÜMED, which from this moment will be produced in the Caribbean nation for Decorarte, under this children’s brand.
Gabi & Sofi is an integral brand of products for infants defined as an “All for children”, whose most significant offer are educational toys, made of certified wood and recycled from the surplus of the Cuban tobacco industry.
This national reference cooperative was visited by President Miguel Díaz-Canel Bermúdez, to learn about Gabi & Sofi’s products, due to the success and publicity of the brand in the last two years and the interest of the Cuban government to promote the Non-state sector development as an alternative within the economy.
Likewise, within the framework of FIHAV 2019 the entity, located in the province of Matanzas, will sign contracts with Suchel Camacho SA, the Confectionery and Derivatives of the Flour Company, and Mediatex, for the production of new lines of children’s products with the image of Gabi & Sofi brand.
With information from ACN